The Truth


It seems nowadays that the philosophy is grab the cash and run. Honesty seems to take a back seat to marketing and website construction is no different.

Now this is not a blanket statement for the website construction industry but regrettably there are far too many that place marketing hype in front of the truth or simply forget to add the information you need to know. There is an old saying "Times Change" Well that is not correct. Time stays constantly moving forward, it's people who change and more importantly people's attitudes.

So here are some examples.

Get your website online and start making money

While this is not untrue some information has been regrettably left out. Websites are long term propositions, not a 5 minute done and dusted exercise. It takes time and effort to make your website an asset of your business and that effort will be rewarded. There are some short term gains, like having all the information that you want to show your potential customers available for them 24/7 but they have to find you first. That takes time for your site to show up in the search results, setting your keywords so that people looking for your type of business can find you in the search engines. This will not happen over night and will be ongoing adjustment to your sites information that will help you get found.

You will have your site up and running in 5 minutes.

Well that is simply not true. It will take more than 5 minutes, a lot more. You need to give considerable thought to what and how you want to portray your business online. You will need time to gather images and what text will go with those images to better or clearly explain what you do. What pages and information you want to have in your site will also take time to sort out. And to set up the hosting, configure it to work and load up even basic content will take a lot longer than 5 minutes.

Simply load up your template and your ready to go.

What a load of rubbish. To set up a functioning website there are a number of steps to follow including Domain name registration. Configure the DNS (Domain Name Server) to point to your website files. Hosting has to be selected that is reliable and has the correct configuration and programs that will allow your website to function (not all servers are the same). The database has to be established and then configured to operate with your website program. Most of this information is conveniently left off, leaving you with a nightmare to resolve through countless hours searching the internet to find how to do it.

These are just a couple of examples and there are a lot more. So when you are considering a website and looking around, look past the hype. There are a lot of technical issues, that aren't hard for someone who knows what they are doing. They can be daunting to the beginner. Also consider backup when you need it. Will they be there to help, or even want to help.

You should also look at site backups and site security. If your site gets hacked, what will you do. If your hosting server changes some of it operating programs to a later version and suddenly your site doesn't work, what will you do. Most of the time you are left to fend for yourself. So check what you get for the money and will they be there when you need them.

I can only say. We will.